Your team knows packaging.
I know how CPG buyers decide.
Score your own sales process across the six categories a buyer is actually grading you on. From first inquiry, through quote review, to the final decision.
Get the free scorecardWhy this exists
Buyers rarely tell you why you lost.
They might blame price, timing, or say they went another direction.
Often, you hear nothing at all.
I spent my career on the other side of the table evaluating packaging suppliers and deciding who earned the business.
This scorecard gives you the buyer's grade before the buyer does.
It uses the same six categories and weighting from my paid Buyer Experience Assessment.
Run it on yourself. See what a CPG buyer sees.
Most suppliers land here.
Most suppliers understand how their sales process works internally but rarely see it through the buyer’s eyes. That’s where confidence drops, momentum stalls, and qualified opportunities quietly move to a competitor.
Scoring against yourself is generous by nature. Treat the result as a floor, not a grade.
See How Buyers Grade Your Team
Score yourself or your entire sales team across six buyer-rated categories. See where confidence is built, where deals lose momentum, and what to improve first.
Beyond the scorecard
Work Directly With Alex Cline
I review how your team handles sales opportunities, pinpoint why deals are being lost, and give you a clear 30/60/90-day plan to win more of the right business.
Let's talk